Tuesday, October 29, 2013

THE next great innovation in smartphones? Motorola introduces Project Ara

Once in a while a big company decides it's going to really put itself out there and try to innovate an idea so crazy that other companies will hate it but the consumers will go crazy for it.  Well here it is.

Remember Phonebloks? It was the modular smartphone project idea that wanted to build phones that could be easily upgraded using modules. The idea was essentially to give users the option to upgrade the hardware in their phones as they need, without having to buy a new phone or throw their current phone away. If a phone were made up of modules for the charging port, processor, display, camera, etc., they could upgrade individual pieces to keep their phones current, powerful, and relevant.

So guess what? Motorola has been working on a similar project for a year and it’s called Project Ara. In other words, Motorola is going to try to bring the concept of Phonebloks, which most people thought was unattainable and a dream, to life. 

With Project Ara, Motorola wants to create a free, open hardware platform made up of modules. The thought behind modular design, is that you can “lower barriers to entry, increase the pace of innovation, and substantially compress development timelines.” From a consumer standpoint, modular design would let you decide what your phone does, change how it looks, how much it costs, and how long you’ll want to keep it.

Did you want to upgrade the display from 720p to 1080p? Do it. Did you want to upgrade from a 8MP camera to a 13MP shooter with OIS? Do it. But remember, that you can upgrade individual parts rather than having to worry about buying a new phone with those new specs.

Source: http://motorola-blog.blogspot.com; http://www.dscout.com/ara

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