LOL: 'This Is the End' was the all-too-fitting final Blockbuster rental

It was the end of an era. Saturday marked the last day for in-store rentals at local Blockbuster outlets, after the company announced that it would be shuttering its remaining 300 stores last week. The final rental was made at 11PM Saturday, when this grinning customer rented the incredibly appropriate This Is the End. Blockbuster celebrated by tweeting the following this morning:

The last BLOCKBUSTER rental 11/9 Hawaii 11PM @ThisIsTheEnd #BlockbusterMemories @Sethrogen @JamesFrancoTV @JonahHill http://t.co/RsXABlqfzL
— Blockbuster (@blockbuster) November 11, 2013

As to how the customer would go about returning the Seth Rogen-James Franco apocalyptic love fest, that's still unclear. We've reached out to Blockbuster for comment.