Tuesday, April 22, 2014

Inside the Supreme Court with Aereo and the future of broadcast TV

If Aereo wins, it will revolutionize the way American's watch broadcast TV in the future but could kill free broadcast TV as networks have threaten to pull over the air TV and become only available via cable and satellite. If broadcast TV companies win, it will be business as usual and stifle innovation in TV once again. 

Business Insider


The Supreme Court heard arguments today for and against Aereo, the startup that streams broadcast television to subscribers over the internet without paying copyright fees to broadcast networks.

The court didn't give many indications of which way it will rule, but the questions centered around a few themes: the impact of the ruling on cloud computing, whether Aereo is transmitting content or merely providing equipment, and whether the company's antenna farm is more than a sleight of hand to skirt copyright law.

Broadcasters including ABC, CBS, NBC, and Fox sued Aereo two years ago, alleging that the company should have to pay fees to deliver their content, just as cable and satellite networks do. The startup countered that through a complex set up of antennas and individual hard drive directories, its streams are individual private performances that do not infringe. The question before the court was whether the company's service constitutes a public performance and therefore a copyright infringement, or whether it is more like an individual watching something privately in her own home.

THE COURT DIDN'T GIVE MANY INDICATIONS OF WHICH WAY IT WILL RULE

Justices Stephen Breyer and Sonia Sotomayor seemed most concerned that a ruling against Aereo would endanger cloud services such as Google Music or Dropbox, a question that remained unsettled by the close of the arguments. Justice Ruth Bader Ginsburg and Justice John Roberts seemed skeptical that Aereo's technology makes sense outside of copyright law.

"All I'm trying to get at, and I'm not saying it's outcome determinative or necessarily bad, I'm just saying your technological model is based solely on circumventing legal prohibitions that you don't want to comply with, which is fine," Justice Roberts told Aereo's lawyer, David Frederick. He added that the answer would not determine the outcome of the case either way. "I mean, lawyers do that."

Frederick maintained that Aereo's technology delivers additional benefits in cost and efficiency and bolsters the company's ability to scale.

The court also cycled through various analogies, comparing Aereo to a parking garage versus a valet service, a phonograph store, an antenna installer, and a cable company. Some justices wondered why Aereo isn't considered a cable company, something neither side is arguing. "I look at the definition of a cable company and it seems to fit," Justice Sotomayor said.


Aereo was in public relations blitz mode last week, with CEO Chet Kanojia giving dozens of interviews. But today, Kanojia declined to comment and his lawyers declined to take questions after the case. The CEO seemed to be in a good mood as he left the courthouse, however, and Frederick told reporters that the team was "confident, cautiously optimistic" that the case would go their way. Buzz among the scrum of bar members, press, and members of the public who sat in on the case seemed to be that "Aereo had held its own."

Paul Clement, the attorney for the broadcasters, reiterated his points to reporters afterward and threw in an argument reserved for the public: "What's at stake in this case is really that this will change watching broadcast television as we know it," he said.

"Notice he didn't make that argument to the justices," James Grimmelmann, who co-authored a brief in favor of Aereo and sat in on the case, whispered to me.

"WHAT'S AT STAKE IN THIS CASE IS REALLY THAT THIS WILL CHANGE WATCHING BROADCAST TELEVISION AS WE KNOW IT."

Because it wasn't relevant or because they wouldn't buy it? "Because they wouldn't buy it," he said.

If Grimmelmann had to bet, he'd guess that the Court will either give a very narrow ruling in favor of the broadcasters, or rule in favor of Aereo on the copyright question and remand the case back to the New York appeals court where the broadcasters could argue it on other merits. The court will likely rule on the case in June.


"It's very hard to read," he says. "The justices didn't give many clues as to what they were thinking."

At the end of the arguments, Sotomayor pursued an interesting tack. "Tell me the consequences of our decision today," she asked Clement, the lawyer for the broadcasters. "Do you put them out of business?"

The answer, according to statements Aereo has made to the press, is yes: if the company loses on the copyright question, it will fold its cards. Clement used the question to rail a bit. If Aereo is actually providing an innovative technology, it will stick around. But "if all they have is a gimmick then it will probably take them out of business," he told the justices. "And nobody should cry a tear."

8 things to take away from the proceedings today:

1.  Unintended Consequences

The Court is obviously concerned about unintended consequences, including (and especially) for the cloud. Justice Breyer in particular pressed this argument to the broadcasters’ lawyer, Paul Clement, who didn’t appear to effectively dissuade him.

JUSTICE BREYER: [A]re we somehow catching other things that really will change life and shouldn’t, such as the cloud? And you said, well, as the government says, don’t worry, because that isn’t a public performance. And then I read the definition and I don’t see how to get out of it.



2.  Deference to Cablevision

The Court was very willing to discuss Cablevision, a crucial Second Circuit case, but one that is not binding in the Supreme Court. Justice Kennedy brought up a hypo about Cablevision being law to the broadcasters and the government.

JUSTICE KENNEDY: Just assume that Cablevision is our precedent. I know that it isn’t, but let’s just assume that it is. How would you distinguish the CableVision from your case and how is it applicable here? Assume that it’s binding precedent. Just that’s a hypothetical.


3.  Interest in Sony, Fair Use

Despite not being an issue that people frequently talk about regarding Aereo (perhaps because it did not come up in Cablevision because it was waived), fair use, and particularly the precedent from Sony, came up a few times from Aereo’s lawyer David Frederick.

MR. FREDERICK: In Sony, this Court held that consumers have a fair use right to take local over-­the-­air broadcasts and make a copy of it. All Aereo is doing is providing antennas and DVRs that enable consumers to do exactly what this Court in Sony recognized they can do. . . .


4.  Searching for a Functional Metaphor

Property metaphors are not always persuasive or effective for non-rivalrous intellectual property. The broadcasters’ lawyer several times analogized to cars to try to make a point about cloud locker storage. But digital files behave so differently from tangible works—perhaps especially in cloud locker situations where services may copy among services to be more efficient with data.

MR. CLEMENT: And I think if you want a real world analogy off of the Internet, I think it’s the basic decision –­­ the difference between a car dealer and a valet parking service.


5.  The Effect of the Solicitor General’s Argument

The government’s oral argument accounted for 10 of the broadcasters’ precious 30 minutes, as announced only three days ago, which may not have been the best use of their time. The Deputy SG Malcolm Stewart, for example, punted on Justice Ginsburg’s question about international obligations.

MR. STEWART: We haven’t made that argument. We — we believe that existing U.S. copyright law properly construed is fully sufficient to comply with our international obligations. But that –­­ that doesn’t mean that we think that whenever a court misconstrues the statute, we will automatically be thrown into breach. It’s certainly possible. But if this case were decided in Aereo’s favor that some of our international trading partners might object, but –­­ but I’m not going to take the position that we would concede those objections had merit, so we’re not making that argument.


6.  The Court May Actually “Get” the Cloud

The Justices seemed to have a better understanding of technology than I expected. Justice Sotomayor alone brought up Dropbox, iCloud, iDrop, Simple.TV and NimbleTV (which were both discussed in CCIA’s amicus brief), and that she owns a Roku.

JUSTICE SOTOMAYOR: Roku is paying a license for no reason? They sold me a piece of equipment.


7.  Confusion about Aereo’s Antennae

Several Justices seemed to doubt that Aereo could have any reasons for using 10,000 antennae other than copyright compliance, and faulted the company for its compliance with the law. Aereo’s lawyer gave several business reasons why it makes sense for the startup.

CHIEF JUSTICE ROBERTS: All I’m trying to get at, and I’m not saying it’s outcome determinative or necessarily bad, I’m just saying your technological model is based solely on circumventing legal prohibitions that you don’t want to comply with, which is fine. I mean, that’s ­­ you know, lawyers do that. But I’m just wondering why ­­(Laughter.) whether you can give me any technological reason, apart from compliance with a particular legal issue, for your technological mind.

MR. FREDERICK: It is much simpler if you’re a start­up to add components, to add modules when you’re starting up, ramping up. And what we’re talking about in any cloud computing industry is you’re starting with one group of servers and then you add them, almost like Lego pieces, as you are adding the number of people that you’re using. That is a technological reason why the cloud works the way it does, Mr. Chief Justice.


8.  Other Copyright Doctrines Discussed

Breyer brought up tangentially related doctrines like the first-sale doctrine, and he also alluded to the orphan works problem. It’s interesting to hear about the overlaps of different copyright theories.


JUSTICE BREYER: Of course there is. And that separate exclusive right has such things as first sale doctrine is attached. But if they also flow here, if they –­­ if this covers them, which is why NMPA wrote the paragraph that was quoted, if this covers it, there is no first sale doctrine, and that has a lot of consequences.

JUSTICE BREYER: Once you take them out of the compulsory licensing system, they’re going to have to find copyright owners, who owns James Agee’s pictures? Who owns something that was written by ­­like a French silent film in 1915? I mean, the problem is that they might want to have perfectly good things that people want to watch and they can’t find out how to get permission. That is a problem that worries me and it worries me again once you kick them out of the other systems.



Source: Supreme Court Transcripts; 

No comments:

Post a Comment