Monday, March 9, 2015

Apple unveiled it's Apple Watch and here are all the details



Apple finally revealed the prices for its Apple Watch during a press conference in California on Monday. The company had previously only said that the Apple Watch will start at $349, and now we know how much you can expect to pay for each model.

The Apple Watch Sport will be $349 for the 38mm, and $399 for the 42mm. Not cheap—more than any Android Wear device on the market, no matter which size you get.

And, wow, we hope you’re getting a healthy tax return, because the Apple Watch (steel) will be quite expensive. Apple is asking $549 to $1,049 for the 38mm, or $599 to $1,099 for the 42mm, with pricing depending on the watch band you want.



Meanwhile, the Apple Watch Edition will start at $10,000! I can’t even.  But even that’s affordable compared to the company’s most expensive model. You’re going to want to sit down before I tell you just how much Apple is asking. Ready? $17,000.

On Apple’s website, the company has a breakdown of the pricing and buckle options you can pair with the Watch Edition, and unless you’re among the 1-percent of the world’s top earners, you should probably use your money to buy a car, or put a down payment on a condo. But a smartwatch? They aren’t anywhere near their peak, so spending that kind of money on a first-generation device is simply ridiculous.

If you can afford the insane price, I salute you. You’ll own a rare item, something that probably less than 100 people around the world will buy. In that sense, the Apple Watch Edition will be incredibly uncommon, like spotting Bigfoot out in the wild if ever you do see one. I know Apple is pushing this as a luxury fashion accessory, but wow.

Apple said limited quantities of the Apple Watch Edition will be available at launch, though I can’t imagine many people will even be able to afford one. It’s clear the Sport edition will be the one to buy for most consumers; paying $549 for a smartwatch is A LOT for most people as it is, and $10,000 is just absurd, regardless of what it does or doesn’t do.



There’s been a lot of concern about just how long the Apple Watch battery will last. During its press event on Monday, Apple confirmed that users should expect 18 hours of battery life each day, which is pretty solid. “It works for most people, I think,” Apple CEO Tim Cook said. That should be fine for getting up, going to work and coming home, but you’re obviously going to want to bring a charger along if you’re going on a trip, potentially sitting on an airplane and more.

Apple also said that the Apple Watch will have thousands of applications available at launch. Battery life might ultimately be affected by what apps you’re using, and where and when, but 18 hours sounds alright to us. It’s not as good as we’ve seen from some Android Wear devices, however, and far from the 7 days that Pebble is promising for the new Pebble Time.


The wearable was announced last year and, leading up to today, developers have had plenty of time to create new apps to use on the wearable. That includes chat application WeChat, an American Airlines app, Instagram, and so much more, all of which have new user-interfaces on the wrist.

Apple didn’t provide an exact number of applications, but it sounds like there’s going to be plenty of stuff to do when you pick one up. We’re still waiting on Apple to announce pricing of every model, when we can order the watch, and when it will ship. Stay tuned, and in the meantime here’s a look at the apps that Apple showed off on stage.



Pre-orders start on April 10, when you’ll also be able to walk into stores to check the units out.

Apple said that the Apple Watch Edition, otherwise known as the gold model, will be sold through special retailers. It should be available in all markets where Apple will sell the Apple Watch, including Australia, Canada, China, France, Germany, Hong Kong, Japan, the United Kingdom and the United States. Start saving your pennies now, folks.

Unfortunately, it looks like we’ll have to wait over a month to try out the Apple Watch for ourselves beyond the quick demo Apple is offering after today’s event. Hopefully, we’ll learn even more about the device before April 10 when it finally arrives in stores.

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