Google Play’s Family section makes finding kid-friendly content easier than ever

Google officially launched its family friendly section and a star icon to point out child appropriate apps during I/O on today.

We’ve had more than a few clues that Google was fixin’ to announce a new kid-friendly section of the Google Play Store. They’ve definitely been focusing on family oriented apps with the recent launch of YouTube kids and their acquisition of Launchpad Toys, a studio responsible for popular apps for kids on iOS.

The biggest clue came two weeks ago when developers discovered Google’s “Designed for Families” program, a special program for developers that allows them to submit their apps for additional review so that they’ll be labeled as family-friendly in the Play Store.

According to Google, more than 1/3 of Android users in the US are parents with a kids under the age of 12. It’s because of this, Google finally took the wraps off their latest project aimed at families, a new family home section coming soon to the Google Play Store.

The new page offers a handful of tools parents can use to help discover family-friendly content for their kids. First up is the “Family star,” Google’s little green star icon that highlights family-friendly apps, games, movies, and books in the Play Store. The family home section also allows parents to search for content based on their age group, showing only filtered family-friendly results. Google says that they have a new set of parental controls and stronger password protection for in-app purchases, 

Because generally kids like looking for content based on their favorite characters or shows, they can now browser for content based on characters like Dora the Explorer, or My Little Pony. Apps and games features in family home (which undergo a manual review process) all feature objective 3rd party content ratings (like ESRB ratings) and are labeled when they’re ad-supported.