Surface Studio is Microsoft’s brand new all-in-one computer starting at $2,999

Microsoft just announced an all-in-one Surface computer with Windows 10. It’s called Surface Studio and Microsoft says it was built specifically for creators. Watch out, iMac, because Microsoft is gunning for you.

Studio features a full unibody enclosure, a 28-inch PixelSense display (which Microsoft says is TrueColor), 32GB of memory, 2TB hybrid drive, GeForce 980M, a radial input with haptic feedback, multiple ports, including SD and USB 3.0, and the thinnest LCD monitor ever built (1.3mm). The display is a giant touch screen, too, making the computer easier than ever to interact with.

Microsoft is really emphasizing how the Surface Studio offers a true-to-life experience. In addition to the TrueColor display, the device also offers true scale; 1-inch on the screen is 1-inch in real life. Microsoft’s Panos Panay showed how a piece of paper is mirrored exactly on the screen, offering the truest experience possible for designers and creators.

The Studio is a beautiful product, housed inside of a small box the display is connected to. Microsoft says it built the Studio in a way to make the display appear as though it’s floating. You can push the top of the display, which will fold it down nearly flat. You can also put the Surface Dial onto the screen to extend the functionality of apps.

By looks alone, the Studio’s design is superior to Apple’s iMac. Functionally and hardware-wise, it’s the iMac’s superior, too, according to Microsoft.

Other features include Cortana support, an HD camera, Windows Hello, and a mic array so it can hear you shouting at it.

“It is a product that was made to help you get you to your most creative point,” Panay said.

Panay said the Studio sports a “zero-gravity hinge,” which he claims makes the 13-pound display essentially weightless. It’s what allows you to put the screen in almost any position.

Of course, because the screen supports touch, you can use the Surface Pen with it.

“People are writing again, I believe writing pull out creativity in almost all of us,” Panay said.

The Surface Studio supports palm rejection, so when you’re leaning over the device and writing your hand won’t register any accidental touches. Microsoft says the Studio has virtually no latency, so users won’t be able to tell the difference between writing on the screen and writing on paper.

To show what the Studio is capable of, Microsoft brought out MadeFire CEO Ben Wolstenholme, who demonstrated what can be done inside of an application like Photoshop. The zero-gravity hinge appears to play a pretty big part, allowing Wolstenholme to adjust the angle of the screen so he can comfortably draw on it.

When the Surface Studio launches, it won’t be cheap. You can pre-order one today for $2,999, which is priced out of range for most users. Clearly, the Surface Studio is aimed at professional creators, and not students and other aspiring artists. You can see one for yourself at any Microsoft store.