Apple Watch is coming to Target stores this week

Get your Target RED cards ready

Continuing the mass rollout of the Apple Watch, Target announced today that it is ready to start selling the popular wearable device.

Target will begin stocking the Watch in selected stores this week, followed by its website on October 18, and in all retail stores by October 25.

Customers will be able to choose from 20 different models in both wrist sizes, but Target notes that the price range will only go up to $599 — so don’t expect to walk out with a $17,000 Apple Watch Edition any time soon.

Target’s announcement comes in time for the holiday-lead up, with Target describing the Apple Watch as “one of the season’s hottest gift items.”

We’ll have to wait and see whether that turns out to be true. Apple hasn’t published any figures on the Apple Watch yet, although Tim Cook has made reference to the record-high levels of satisfaction for the device.

With that said, Best Buy recently started selling the Apple Watch, and CEO Hubert Joly has described demand as, “so strong in [both] the stores and online.”