Thursday, September 12, 2013

'Star Wars' spin off will be origin stories says Disney's CFO

What me, worry?


Disney's CFO Jay Rasulo has shed a little more light on the spinoff Star Wars movies set to be released between entries in the new trilogy. In comments at an investor conferencereported by Variety, Rasulo referred to the films as "origin stories," which could add credence to earlier rumors that they would focus on the characters of Yoda, Han Solo, and Boba Fett. The spinoffs were previously described as "standalone films... derived from great Star Wars characters that are not part of the overall saga."

"OF ALL OUR WORRIES, STAR WARS IS NOT ONE OF THEM."

Unsurprisingly, Rasulo is bullish on the financial prospects for the movies and associated merchandise following Disney's$4 billion buyout of Lucasfilm. "This is not a new franchise for kids," he says, alluding to the continuing popularity of Star Wars toys. But the company plans to expand the Star Wars brand to a whole new degree — Rasulo talks of the potential for making it more prominent in Disneyland theme parks, as well as entering other merchandise categories like housewares. "Of all our worries, Star Wars is not one of them," he says.

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