What me, worry?
"OF ALL OUR WORRIES, STAR WARS IS NOT ONE OF THEM."
Unsurprisingly, Rasulo is bullish on the financial prospects for the movies and associated merchandise following Disney's$4 billion buyout of Lucasfilm. "This is not a new franchise for kids," he says, alluding to the continuing popularity of Star Wars toys. But the company plans to expand the Star Wars brand to a whole new degree — Rasulo talks of the potential for making it more prominent in Disneyland theme parks, as well as entering other merchandise categories like housewares. "Of all our worries, Star Wars is not one of them," he says.
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